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Top Tier Training & Development Inc. | Seattle, WA

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What They Say


Having been in a sales role with large companies with training programs for over a decade, I felt like I had a grasp on sales and process. That is until I moved to small company in a new city working in a role that was entirely based around creating your own prospects and utilizing new methods I was totally unfamiliar with. I quickly realized I was in over my head. Thankfully, a good friend’s father in Chicago had just opened a Sandler franchise and taught me a couple of ideas that worked incredibly effectively. All the books I had read had never discussed personal accountability and I knew that’s what I need. That’s when I sought James’ help. James has been beyond helpful – he helped me understand both my strengths and weaknesses, then where these comes from, followed by how to address them. Sales is not an easy world – I’m riddled with rejection every day. With James’ help, I was able to push forward when I felt crippled by rejection. I’m also able to identify the patterns of “not doing enough” and get ahead of it. This is beyond helpful and I am ever grateful for all he does.


James worked with me to bring my own ideas and strengths into sharper focus and then supported me to build the additional structures we needed to elevate our work. At each session James delivered top tier material, consultation and a master class in facilitation. Our team is building stronger relationships, generating bigger investments, and better understands what actions they need to take today to have success in the short and long term. My year with James was an amazing gift and two years later I still apply the tools he shared.

August Hill, President/Owner of CMIT Solutions of Bothell -- January 2016

He brings real world sales experience into every session...

"James has been my Sandler trainer and coach for the past year. Opening a new business is a scary prospect. As a new business owner with no formal sales training, and being the one responsible to bring new clients through the door, this is both daunting and challenging. Through the Foundations training and weekly President’s Club, James equips me with the tools to do this aspect of my job more effectively. He brings real world sales experience into every session and holds all of us accountable for improving our techniques. The weekly President’s Club classes have been especially helpful in being able to drill in more deeply into each component of the Sandler system. The ability to roleplay with other business owners and sales people has been invaluable for integrating the Sandler techniques into my day-to-day sales opportunities.

I would highly recommend James and Top-Tier to anyone who is looking to jump-start their sales career or take their existing performance to the next level."

Timothy E. Jones, CPA, President of Covestream -- January 2016

James is a blend of the best...

"I’ve been a member of the Sandler President’s Club since the summer of 2010. From the very start, I learned the true value of salesmanship. Countless people believe that selling involves winging it, rather than a systematic approach. Sandler not only reinforces the importance of using a selling system, but also provided me with one that surpasses a gold standard. I felt like a new person: better communicator, better leader, even a better dresser at the end of the day. I began Sandler as I was starting out as a Financial Advisor. Selling financial products wasn’t a cakewalk given the level of competition. However, Sandler helped me to distinguish myself through carefully crafted questions that struck at the heart of my prospect’s needs. Ultimately, my book of business grew to a point in which I was able to sell my financial practice after 5 years to one of the top Advisors in the industry. After a successful stint selling financial products for years, I took a leap into the world of eLearning with my own business. Sandler gave me the sales confidence and communication skills to build a network of clients all across the world. The training, coupled with the trainer, made all the difference.

James is a blend of the best. He not only brings unparalleled vision and marketable creativity to the table, but also a rare brand of integrity and passion. Business owners look specifically for people like James because he absolutely refuses to underperform: he won’t ever shortchange a client, and is constantly delivering his best."

Brian Goolie, Empire Bolt & Screw Inc -- September 2016

Improved My Confidence...

I certainly can say that Sandler made a positive impact on my sales career. The understanding of the D.I.S.C. type personalities has done wonders in improving my confidence when dealing with people outside of my comfort zone. Being able to identify and properly respond to the unique types of people I deal with on a day to day basis has improved my reception by them as well as quickly build strong relationships.

Paul Kocharhook, Owner of Pathway Design & Construction -- August 2015

I am constantly getting ideas to improve my business...

"I have been working with James off and on over the past several years, mostly off due to my lack of prioritizing my sales training. But after a checking in phone call James has got me back on the track to getting my sales techniques and strategies in place. For me this is much more than just a sales class, I am constantly getting ideas to improve my business overall. I find James' approach to class entertaining, engaging and definitely worth the time spent.

One of the great parts of President's Club is that I get to share ideas and hear what's working for others while continuing to hone my sales skills and minimize my head trash. "

Wendy Kizzier, Vice President, Wealth Strategies Group -- May 2015

My production has increased 100%...

"I started working with James in 2012, and frankly I cannot believe what a difference it has made! James and I worked through the Sandler process, and at first I was skeptical about actually using the “Up Front Contract,” but it worked the very first time I tried it.

Since I've started working with James, my production has increased 100% and I have received awards for my sales production. Although I am in the Financial Services industry, James coaching/sales process would easily apply to any industry. On a personal level, James is very responsive and is always there when I need him. His role -playing sessions have been invaluable to me and candidly, changed my professional life. Thank you James!"

Sarah Edwards, Branch Manager, ResCare HomeCare North Seattle-- June 2014

I now have a system ...

"I came to the Sales Boot Camp with little training in sales and marketing. I had a haphazard sales strategy and was very frustrated by my inability to make beneficial partnerships with referral sources. Sales Boot Camp was a perfect introduction to sales. I now have a system that works for me and, more importantly, I have confidence in my ability to close the deal. Since the training I have had measurable growth in revenue."

Zachary Cohn, Partner, LIFFT -- December 2013

This was the most valuable training...

"This was the most valuable training I've ever been a part of. It was the perfect mix of strategic-level processes and tactical phrases and techniques. I ended up having a sales call in the middle of the two day bootcamp, and the difference was night and day. I successfully navigated around several mistakes I would have made just 24 hours ago, I was able to get the customer to open up and reveal key information I would have otherwise missed, and was generally far more confident and comfortable with the entire situation.

In the immortal words of the Comic Book Guy from The Simpsons: Best. Sales training. Ever.

Andy Rodgers, Financial Planner, Cox Financial Seattle -- March 2011

Take back control of the selling process...

"As a new President's Club member, I am just finishing up my introduction to Sandler Training. James Alberson has a way of explaining the Sandler Selling System that has allowed me to take back control of the selling process and given me a renewed sense of self-confidence after many years of being rejected by prospects who were probably never qualified to do business with me in the first place. Just having scratched the surface after 3 months of classes, I am surprised at how much of the information being taught is having a positive effect in my personal, as well as my professional life. I found myself making an 'upfront contract' with my daughter the other day and have even used my newfound ability to adapt to different personality types in dealing with my wife on several occasions. I would recommend James and Sandler Training to anyone who is interested in growing their business and taking life to the "next level". Thanks James"

Betty Lee, FastTrax Media -- June 2010

Have found significant success...

"My sales skills have significantly improved through James' Sandler Training classes. I am a sales rep with FastTrax Media where we sell TV advertising to small businesses and several of my colleagues are in his class. Even though there are several other students in his class who are in different business industries, James does really well in incorporating examples on how to implement sales techniques to fit every part of each of our lines of work. James takes the time to make sure all of us understands each sales skill he introduces. I've used the skills he taught with Sandler Training and have found significant success in each new skill I've learned. His techniques have helped me improve my ability to place appointments with customers through cold calling, control the conversation, explore different ways to help my customers with the services I provide, expand the budget my customers are willing to pay, as well as close more sales. I highly recommend James if you want to see dramatic results."

Marcie Glen, CEO, Another Source -- June 2011

Immediate Tangible Results...

“In the past I have been reluctant to engage outside training or consultants to further develop my team and me. This is the first investment in my team that I have seen immediate tangible results. I highly recommend Sandler Training for anyone looking to drive significant business results.”

Karl Uselman, Accenture

Assisted me in closing more deals...

“Although I’ve been in sales for the last 15 years, my membership in the Sandler President’s Club has assisted me in closing more deals. I appreciated your coaching with all the different selling obstacles I faced. I highly recommend you and Sandler Training for companies that want to see immediate sales results.”