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Top Tier Training & Development Inc. | Seattle, WA

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Sandler's Foundational Training Program

Live Virtual Training of the proven Sandler Selling System

Schedule a time to Discuss or Register

Position Yourself For Success By Integrating A Proven, Integrity-Based Selling System Structured Around Behavioral Science.  Master The Proven Techniques That Will Grab Your Prospects Attention, Break The Rules Of Sales And Ethically Close More Business.

Seattle's Premier Sales Training Program

  • Interactive sessions led by live instructor, not a webinar!
  • Role-play in Real-time
  • Live Reinforcement of learning
  • Customized coaching to answer your specific sales obstacles

The Sandler Foundational Sales Training Program introduces the core principles of the Sandler Sales System.  A proven, integrity-based system that promotes a more effective and efficient sales process.  The Foundations Program is not just for those new to sales.  The program is for those willing to invest the time and effort into learning new material and being open to trying things that seem counter-intuitive.  This class will make you re-evaluate everything you were taught about sales.

Who Should Attend

Salespeople, Sales Managers, Business Owners, and anyone else involved in the selling process who might be:


  • Worried about their inability to close deals

  • Uncomfortable in a Selling Role

  • Upset with the amount of deals they lose to competitors

  • Lacking control during the selling process

  • Experiencing longer and longer sales cycles

  • Needing a more structured, effective selling process

  • Wanting to increase sales with next-level clients

  • Frustrated with being beat up over price

  • Tired of getting "think-it-overs"

  • Doing more unpaid consulting instead of selling

  • Concerned because they are basically order-takers and not order-makers

  • Discouraged with prospects continually disappearing on them

Key Topics

  • How to create rapport, credibility, and equal business stature with prospects

  • Unlocking the mystery of buyer motivation: Learn what really motivates people and companies to buy

  • How to truly differentiate yourself from competition in today's business climate

  • Managing the sales process: Ensuring we always have agreed-upon next steps with prospects

  • Recognizing "Unpaid Consulting" and not giving up your time / expertise to people that can't or won't make a decision

  • Engaging high level decision-makers and navigating the world of influencers, detractors, and other stake-holders

  • Overcoming difficult objections around competition, timing, budget etc...

  • Getting 'your price' for your products and services

  • Developing a high-powered and innovative prospecting approach

How It Works

In Sandler's Foundational Sales Training Program, participants attend Eight (2-hour) sessions to learn a modern sales methodology for engaging prospects and exchanging information with them in an honest and organized manner that's in both parties' best interests.  This proven approach works whether done in-person, by phone, or via video conference.  And of course, the training takes into account the current challenging business climate.  Attending virtually, participants will be able to interact with the instructor and each other in discussions about how best to apply the content delivered in each session to their respective selling situations to maximize success.

Hybrid Training II

Ready To Invest In Yourself Or Your Team?

  • The Sandler Foundational Sales Training Program

    Eight 2-Hour live virtual sessions facilitated by your Seattle Sandler Trainer.  Session recordings will be available to participants as well.


  • In-Depth Reinforcement of Training Content

    Includes complimentary 30-Day access to Sandler's weekly Advanced Sales Mastery Sessions.


Participants also receive:

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An Extended Personalized DISC Personality Report

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6-Month Access to the Sandler Online Resource Portal With 1000+ Hours of Exclusive Sandler Content.

Bike Book

Sandler Book of Choice: "You Can't Teach a Kid to Ride a Bike at a Seminar", "The Sandler Rules", or "Sandler Success Principles"


Feb-Mar Foundations Cohort

  • Each Tuesday in February and March from 9-11am (except first session)
  • Begins January 31, 2023

Apr-May Foundations Cohort

  • Each Tuesday in April and May from 9-11am
  • Begins April 4, 2023

Jun-July Foundations Cohort

  • Each Tuesday in June and July from 9-11am
  • Begins June 6, 2023

Aug-Sept Foundations Cohort

  • Each Tuesday in August and September from 9-11am
  • Begins August 1, 2023

Oct-Nov Foundations Cohort

  • Each Tuesday in October and November from 9-11am
  • Begins October 3, 2023



  • Virtual Attendance: Via Zoom Meeting (Link provided upon registration)